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Google Analytics supposedly analyses ROI as well
Google has identified the signs of the time. The question to Return on Investment (ROI) in social media campaigns probably is one of the most important topics this year, as many enterprises crave for...
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Pinterest, Glancee, or BranchOut: Why Facebook is its own internet for long
Years ago Mark Zuckerberg surprised with his notion of turning Facebook into its own systems software, on which all applications run and get connected that Homo Sapiens 2.0 needs for his happy and...
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Social Media Impact – Why CEOs and Top-Executives should twitter
In the social web the boss can make a difference. According to a study by Brandfog the social media perception of a brand is influenced positively, when the CEO engages on Twitter, Facebook & Co....
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Digital Darwinism – Social Media and the Rearrangement of Markets
This catchphrase has the potential to become an all-time classic on all conferences from Hamburg to San Francisco: Digital Darwinism. Creator of this saying is Brian Solis, one of the most interesting...
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PinReach: New Analysis Tool for Pinterest – Repins Most Important
It is proof for the success of a young, ambitious web service, when others are being built on its basis augmenting it. Looked at it this way, Pinterest seems to become a huge success story in the net,...
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Mentionmapp: Twitter Monitoring & Mapping for Beginners and Experts
A literally beautiful mapping and monitoring tool for Twitter: Mentionmapp. Professionals will hardly take it seriously. Nevertheless it looks damn cool and is fun to web and marketing experts – at...
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Social Media Status Quo in German companies – Hope vs. Reality – KPI’s
Good numbers, bad numbers: Two recent studies are the first to offer a comprehensive overview of the status quo of Germany’s businesses’ social media efforts. For instance our industry’s association...
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McKinsey-Study: Big Data and Social Media Tools are Mega-Trends
As soon as a McKinsey-study names big data, digital marketing / social media, and cloud computing as megatrends, it will be recognized among most old economy enterprises. A recent investigation by the...
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Social Media Marketing & Monitoring: 10 KPIs for HR, Recruiting & Employer...
Social Media and Human Resources: When I’m right, this is going to be one of the coming boom topics in the next months, as more and more blogger and relevant media cover it. Recently I read on...
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Infographic: Five Social Media Findings for 2012
Burson-Marsteller took a look at the Fortune 100 companies and identified five social media findings for 2012. Among them are that the users speak a lot about them, that video content constitutes a...
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Evolution: ethority global expansion in 2014
Many colleagues of the media is our social media prism a term and every day we are pleased to recieve your feedback, comments, mentions, ideas and suggestions. Without our team, our great customers and...
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15 facts about Social Commerce & Online shopping in social networks
Social media drives sales! It is clear to all of us, but the extent to which the commitment has paid off, is not exactly fixed. Some facts (U.S. focus) has prepared MarketMeSuite in a nice graphic. The...
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CEO Column: dmexco 2013 – Digital Marketing Exposition & Congress
It is the event of the year for European digital scene – Media / / Marketing / / Analytics / / Technology – and how the industry itself, the dmexco is growing rapidly. We read on the website of the...
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ethority at dmexco expo review!
This year’s dmexco is a success, that’s for sure. Crowds of visitors flock through congested corridors or try another (standing) to grab space in the conference areas. The interest in the numerous more...
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Online Media Monitoring
Social Media has dominated the landscape of our culture over the past couple of years taking off at a considerable pace. In two years alone, 818.4 million people have gained internet access via mobile...
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Social Network Statistics 2013 – Growth rates and numbers of users
Statistics on the growth rates and numbers of users of the largest social networks, you should know as a Social Media Marketer. Taking a closer look, the following facts emerge: 1 Social Networks are...
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Social Network Usage: Women on Pinterest & Instagram/Teens on Twitter & Tumblr
Every social network has its own identity, which is mainly characterized by its users. Thus, women in particular are active on Pinterest, and Instagram. Tumblr is used most by teenagers. Thanks to the...
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Changes in social media, and importance of timing.
We all know that the marketing landscape has changed, but at what pace have they changed and how does that affect your market strategy going forward. Here are some important facts about the digital...
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20 facts about video marketing: Facebook Power / / SEO Booster / / CTR +
Video marketing is the fastest growing tool for marketers through 2013, and going into the future. Instead of full pages of text, more businesses and blogs are turning to video to visually stimulate...
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Customer reviews and how they can affect your products.
Customer reviews, they drive our purchasing decisions everyday whether we recognize it or not. Sometimes going under the radar the effect that one single negative review can have on the purchasing...
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